| 4 | 3 | 2 | 1 | Points |
| Theme | Video content clearly ties in with the theme. | Video content ties in with the theme most of the time. | Videoÿcontent only ties in with the theme occasionally. | Video content is not connected to the theme. | |
| Language | Japanese is accurate and easily understood. Speaker does not mumble. | Occasional mistakes in grammar and vocabulary use only minimally distract from the message. | Noticeable mistakes in grammar and vocabulary usage are somewhat distracting. | Frequent mistakes in grammar and vocabulary usage distract from the message. Cannot understand the speaker. | |
| Creativity | The video is original, creative, and unique. The video is memorable. | The video is original and unique most of the time. The video may or may not be memorable. | The video contains some original or creative content but is not memorable. | The video has no original content. The video is not memorable. | |
| Production | Visuals are cohesive with smooth transitions and edits. The sound is balanced and easy to hear. All sound and visual elements connect with the video's message. | Visuals are well planned and cohesive most of the time. The sound may have occasional lapses in quality. A majority of sound and visual elements connect with the video's message. | Visuals indicate some planning but are difficult to follow. Frequent lapses in sound quality. Sound and visual elements only tie into the message occasionally. | Visuals are disjointed. Poor edits and transitions. The sound quality is poor. Many sound and visual elements distract from the video's message. | |
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